Consumer Eye

Understanding the modern consumer is at the heart of News International's Consumer Eye project.
 
Tracking over 3,000 UK consumers every quarter, Consumer Eye delivers valuable intelligence on consumer confidence, behaviour, attitudes, spending and opinion.
 
It answers questions such as:
 

  • How are young men reacting to the recession?
  • Which group of consumers have the most positive outlook?
  • What won't consumers sacrifice to save money?

 

Consumer Eye panel

The panels cover readers of the 'quality' papers and the 'mid/pop' market.

 

Run every quarter we survey over 3,000 consumers and track their confidence (across a range of criteria), behaviour and attitudes.

 

The first wave was conducted in December 2008, the second in March 2009 and the third wave came out of the field in the first week of June 2009.

 

 

For more information on the Consumer Eye or to arrange a presentation of the results contact Chris Worrell chris.worrell@newsint.co.uk or call 020 7782 7174

Generating unique Insights

Our quarterly reports provide advertisers and media agencies with the most comprehensive and up to date source of consumer insight available.


Covering areas as diverse as mortgages, fuel prices, job security and high street spending, Consumer Eye provides detailed, in depth consumer insights.


Data can be looked at by region, age, sex, household type and newspaper readership.


As well as looking at behaviour, attitudes and trends, every quarter the panel tracks excitement and perception around the 2012 games and willingness to purchase green products and services.

Consumer Eye strengths

Consumer Eye top line:

 

  • Large sample – three times the size of the Nationwide confidence barometer
  • Speed of turnaround – data available to present within 7 days of entering the field
  • Analysis by key audiences – all results released by demographic (e.g. all adults, families, young men, housewives with kids) which are pertinent to advertisers
  • Trending – same questions asked every quarter to enable tracking of results
  • Focused – each quarter provides an in-depth look at a particular advertising category (wave 1 was finance, wave 2 was travel and wave 3 was retail)
  • Regionality - Results can be broken to show regional differences, and compare versus a UK average