Halfords

Objectives
Halfords saw a connection with their brand and The Sun readership and an opportunity to showcase their star products, gain some editorial support and ultimately boost sales.

Solution
The Sun created a 16-page environment supplement dedicated to Motors edited by Ken Gibson. The Halfords package including branding throughout the supplement, display space and editorial integration (adapted for their seasonal offers). The supplement is now between 8-12 pages every Friday reaching 8 million pre weekend shoppers.

Results

  • 61% of Sun Motors Readers thought that Halfords sponsorship fits well within the Motors section
  • 44% of Sun readers said that they were more likely to buy Halfords products after seeing the sponsorship/ads
  • 48% of Sun readers felt that Halfords advertising demonstrated the wide range of products available.
  • Halfords continue to sponsor Sun Motors and the client has established a close working partnership with editor Ken Gibson.