News International Commercial is harnessing the power of the newspaper medium in a campaign that highlights the effectiveness of Sundays for brand advertising and the effectiveness of The Sunday Times in reaching consumers of premium brands.

The campaign will feature straplines from leading marketing influencers with the copy “Sunday is the day when people have more time to relax, think clearly and make important decisions. That’s why the biggest brands recognise The Sunday Times as the place to be seen.”

The campaign will run for four weeks from from Sunday May 2nd. NI Creative, News International’s in-house creative team produced the campaign.